Pieper and Associates
Reaching customers through video.

Client: RainBird Irrigation Systems
Challenge: Demonstrate how to install and program smart controller

Details: RainBird needed How-To videos to demonstrate to their consumers the best way to install their smart controllers, how to program for optimum use, and how to calculate run-times.

Solution: We knew we needed an on-camera representative that knew the product and how to actually program it. Randy Hall, RainBird Product Manager, was the perfect choice and he kindly agreed to be featured on a series of three videos. Pieper scripted these videos, each lasting between 3-5 minutes, to cover a specific topic: Intallation, Programming Guide, and Run-Time Calculator. We filmed all three videos during a one-day location shoot in Fullerton, California. With a small crew and a willing homeowner who was kind enough to let us use their garage as well as front and back yards, we were able to get some great interior and exterior HD footage. After a bit of editing, we had polished videos that can be used for presentations and viewed by consumers via the RainBird website on YouTube.