Pieper and Associates
Collateral Design
Repetition. Repetition. Repetition.

Collateral promotes your company’s relationship with the people who are going to buy your product. Whether it's an informational brochure a potential buyer picks up in a store, an interesting postcard with a valuable coupon that arrives in their mailbox, or a persuasive sell sheet your sales team uses to promote your product—collateral is meant to inform consumers and reinforce brand recognition. Every interaction between your company and your consumers is important. Whether a potential customer commits to reading an entire catalogue or your branding happens to cross his or her peripheral vision, every little logo counts. If consumers recognize your brand, they are much more likely to purchase your product. Repetition and recognition, from postcards to packaging, is what drives sales.

Collateral not only reinforces brand recognition, a well designed brochure, direct mail piece, or channel marketing tool will intrigue potential consumers and convince them to consider your brand, visit your website, and ultimately buy your product. At Pieper and Associates, we can design captivating collateral that seamlessly aligns with your current branding. Or we can sit down with you and develop an entirely new marketing strategy, including in-store promotional pieces, print advertisements, and packaging to distinguish your products from the competition.

Brochures
An aesthetically pleasing informational brochure, cut sheet, or 24–pager is a highly effective way to raise awareness about your product. This type of consumer targeted collateral facilitates informing consumers about your company, brand or products. Bi-folds, tri-folds or gatefolds…Pieper and Associates has the experience and creative drive to design eye-catching and informative brochures that consumers will not only be drawn to, but remember long after they’ve read through them.

Direct Mail
It’s no secret that direct mail can be incredibly effective. At Pieper and Associates, we work hard to make sure your promotional pieces cut through the clutter in your consumers’ mailboxes. We can use standard direct mail that targets a wide range of consumers—or implement variable data and create pieces customized for a specialized group. Whether you are looking to promote your brand with a flashy post card announcing a new product, an all-inclusive packet complete with information booklets, coupons and directions to your stores, or a classic catalogue that tastefully highlights your branding and puts your products on display, we will design intriguing direct mail that consumers will find exciting and memorable. Or, if you're looking for a non-conventional piece of direct mail, we can design a three–dimensional pop up or branding–based gift that really stands out from the stack and grabs the attention of your consumers. The Pieper and Associates Team is always excited to take on any challenge.

Channel Marketing
Consumers aren’t the only people you need to convince to purchase your product. You need persuasive materials to help your sales force sell your brands to the stores that will distribute them to consumers. Pieper and Associates not only desigsn informative and persuasive channel marketing tools such as sell sheets, order forms, and informational binders—we can also create an interactive extranet site (resource center) to help your sales force communicate with the company, order new marketing tools, and keep track of available POP.

At Pieper and Associates, we know that lead times are shorter, staff is leaner, and expectations have only gotten higher. That’s why we work with you to develop a plan to ensure we work within your time line, stay inside your budget, and achieve your short and long term goals. In our 35+ years of working for a wide range of companies based in and around Los Angeles, Orange County, San Diego, the Inland Empire, and nationwide we have successfully created a variety of unique and effective collateral for our clients. Stop by or give us a call today, we would love to discuss what kind of exciting project we can create for you!