Canidae Pet Food - A Full-Service Collaboration
When you don’t have a full in-house marketing department, we can act as your off-site team. From traditional to digital, we can tailor a marketing plan specifically for your business goals and budget.
Check out how we helped Canidae Pet Foods grow their business as their full-service marketing partner.
Website Design and UX/UI
Website Development
Website Management
Marketing & Sales Portals
Server Hosting & Management
Paid Media Strategy & Platform Management
Social Media Content & Management
Reporting & Analytics
Email CRM Creative & Management
Email CRM Analytics & Segmentation
Blog Writing & Management
3rd Party Ecommerce Creative & Content
3rd Party Ecommerce Data Management
3rd Party Ecommerce Email Creative
Photo & Video Shoots
Sample Program Portal
Packaging Design & Mechanicals
Branding & Strategy
Content Creation & Art Production
Copywriting
Photography & Video Shoots
Collateral & Brochures
Direct Mail
Permanent POP
Temporary POP
Print Ads
Store Environments
Trade Show Booths
Commercial & Specialty Printing
Corporate Branding
Fulfillment & Distribution
Custom Sales Team Support
Display Manufacturing
Digital Marketing Services
Website Design and UX/UI
Website Development
Website Management
Marketing & Sales Portals
Server Hosting & Management
Paid Media Strategy & Platform Management
Social Media Content & Management
Reporting & Analytics
Email CRM Creative & Management
Email CRM Analytics & Segmentation
Blog Writing & Management
3rd Party Ecommerce Creative & Content
3rd Party Ecommerce Data Management
3rd Party Ecommerce Email Creative
Photo & Video Shoots
Sample Program Portal
Traditional Marketing Services
Packaging Design & Mechanicals
Branding & Strategy
Content Creation & Art Production
Copywriting
Photography & Video Shoots
Collateral & Brochures
Direct Mail
Permanent POP
Temporary POP
Print Ads
Store Environments
Trade Show Booths
Commercial & Specialty Printing
Corporate Branding
Fulfillment & Distribution
Custom Sales Team Support
Display Manufacturing
A Digital and Traditional Marketing Partnership
During our decade long partnership with Canidae, we helped grow their business as their full-service marketing partner. Including both traditional and digital marketing, we tailored plans specifically for their business needs and within their budget. Brainstorming and in-person planning meetings helped us establish goals and measure our results. Our work with Canidae is exhibited through four main services: packaging, e-commerce and online retailer support, website, and in-store POP.
Packaging That's Legible On Shelf
All good things start with great packaging. We understand how important it is to have packaging that effectively communicates with buyers both in-store and online, so we designed packaging for Canidae with that in mind. While the front of the bag is important, we know the product must communicate from every angle. Our team worked closely with Canidae to redesign each brand and sub-brand, utilizing industry knowledge to ensure the perfect packaging for them.
Front Panel
On-Shelf
Back Panel
Every Great Product Needs A Place To Land
Our support spanned every department of Canidae. We designed and built a custom website that focused on their primary goals: educating online visitors, pushing customers to their preferred product quickly, and driving these customers to an informative “Where To Buy” page. In addition to designing and developing their site, we also managed it by maintaining their products, coupons, sample program, blog and much more!
E-commerce and Online Retailer Support
In tandem with their marketing team and outside vendors, we worked to help create all assets for Canidae’s e-commerce and online retailer support partners. Beyond just creating these assets, we helped maintain them, so all retailers had up to date images. Using a combination of Canidae’s branding guides and our digital marketing expertise, we revamped their copy to be informative and enticing, thus converting shoppers to buy online. We also managed their relationship and third-party projects with large online retailers and e-commerce partners, including Amazon.
Emails
E-Commerce
Social Media Campaigns
In-Store POP
As a both traditional and digital marketing agency, we know that printed materials are not only important, but the possibilities are also endless. They provide a voice for products and services, so you can communicate with your customers in store. Our team created all of Canidae’s brochures, in-store POP signage, end cap displays, print ads, and coupons.
Brochures
Shelf Talkers
Aisle Violators
An Impressionable Trade Show Presence
Taking your products to trade shows sometimes means going above and beyond a few pop-ups and table displays that fit in a suitcase—though we are happy to design those too. This award-winning 20x40 booth for Canidae was designed completely modular so it can go big, or not.
Video Production That Gets Noticed
From the simplest explainer videos to epics like this one we produced for Canidae (shot across four U.S. states), adding a visual aspect to your marketing arsenal can go a long way toward telling your brand story.
Ready to get to work?
We are. Just let us know what you need and we’ll get the creative ball rolling.
Contact us to get started