Pieper Knows Pet
With over 30 years of experience in pet industry marketing, we help pet brands grow—whether it’s pet food, pet accessories, or pet services. Our expertise spans both digital marketing and traditional marketing, from brand strategy to ecommerce, social media, websites, and advertising.
Pet food marketing is one of our specialties, and we’ve helped multiple pet food companies scale successfully—three of them as their full-service agency—until they were acquired by major industry players. Our deep understanding of pet consumer behavior, regulations, and trends makes us a trusted partner for pet brands looking to grow.
Many of our clients take us with them throughout their careers because of our proven success and industry knowledge. Whether you need us to integrate with your in-house marketing team or act as your full-service agency, we move fast, stay flexible, and deliver results. Our team includes specialists who have been with us for over a decade, ensuring consistency and historical knowledge for every project. Let’s get started!
Digital Services
- UX & UI Design
- Full-Stack Development
- Custom API Connections
- Email Design & Strategy
- Digital Advertising Creative
- Retailer Brand Stores
- Social Media Creative
- Sales Portals
- Photography & Video Production
- Amazon Enhanced Content
- Blog Writing & Management
- Print Production
- Traditional Design
- Design Production
- Collateral & Brochures
- Permanent POP
- Temporary POP
- Fulfillment & Distribution
- Video Production
Traditional Services
Digital Marketing & Ecommerce
We specialize in pet industry digital marketing and ecommerce. Team Pieper helps you support your ecommerce retailers, from Amazon and Chewy to Walmart, Petco, Petsmart, PSP, and more. We can create and optimize carousel images, enhanced content, videos, keywords, and product bullets and long descriptions. We can also create high-performance websites, landing pages, email campaigns, digital ads, SEO-optimized content, and social media marketing to help pet brands grow online.
Websites
We design and develop high-performing pet industry websites, including ecommerce sites, landing pages, and digital experiences optimized for SEO, user experience, and conversions. From website copywriting to UX design and full-stack development with integrations, Team Pieper helps brands build a strong online presence.
Traditional Marketing
From pet product packaging design to in-store displays, print ads, and direct mail, we create traditional marketing assets that help pet brands stand out and stay top of mind. Team Pieper will also ensure all your traditional materials match your digital materials.
Packaging Design
With over 30 years of experience in pet product packaging design, we create eye-catching, retail-ready, and ecommerce-optimized packaging that stands out on shelves and online. Our efficient process ensures your pet food, treats, and pet care products get to market fast.
Pet Industry Marketing FAQs
What does a pet industry marketing agency do?
A pet industry marketing agency helps pet brands reach pet owners and retail buyers through marketing built around how people shop for their pets. Pieper is a pet marketing agency with more than 30 years of pet industry experience. We provide digital marketing, ecommerce, website design, packaging design, and in-store marketing for pet food, pet product, and pet service brands. If it’s a pet product, we’ve seen it all. We’re pet marketing experts.
What pet brands has Pieper worked with?
Pieper has worked with pet food brands including Canidae, Merrick Pet Care, and Natural Balance. Pieper partnered with Merrick Pet Care before, during, and after its 2015 acquisition by Nestlé Purina PetCare. With Canidae, we were their full-service marketing partner for over a decade. We have helped multiple pet food companies scale, three of them as their full-service agency, until they were acquired by major industry players. Pieper also works with small and emerging pet brands, from first product launches to growing regional brands.
Does Pieper work with small or emerging pet brands?
Yes. Pieper works with pet brands of all sizes, including startups and independent pet food, treat, and product companies. For smaller pet brands, Pieper often handles launch essentials like packaging design, Amazon and Chewy listings, and websites, including Elementor builds that teams can update on their own, like the one we built for Integrated Proteins.
Does Pieper work with pet products and pet service companies, or only pet food?
Pieper works with pet food and treat brands, pet accessory and pet product companies, and pet service businesses. Pet food is one of our specialties, but our pet industry experience covers the full range of brands that sell to pet owners, and includes B2B pet industry companies. This includes reptile soil and substrate, reptile terrariums, and cat toys, water dispensers, and feeders.
Does Pieper provide digital marketing and SEO for pet brands?
Yes. Pieper provides digital marketing for pet brands, including SEO-optimized content, websites, landing pages, email campaigns, digital advertising, and social media marketing. We also do technical SEO, including site audits and on-page optimization.
Can Pieper help pet brands sell on Chewy, Amazon, and Petco?
Yes. Pieper helps pet brands grow on Chewy, Amazon, Petco, and Walmart with keyword research, keyword-focused copywriting, carousel images and videos, and enhanced content. For Natural Balance, Pieper did keyword research and copywriting for their Amazon and Chewy listings. For Merrick Pet Care, Pieper designed, developed, and managed a new Amazon brand store, as well as carousel images, enhanced content, carousel videos, A+ content, and custom copywriting for product listings.
Does Pieper design packaging for pet food and pet products?
Yes. Pieper designs packaging for pet food, treats, and pet care products. We also create in-store displays, point of purchase signage, print ads, and direct mail. Our production process is built to get pet products to market quickly.
Can Pieper work alongside our in-house marketing team?
Yes. Pieper can work as an extension of a pet brand’s in-house marketing team, or act as its full-service marketing agency. Many pet brands use Pieper for specific projects like packaging or ecommerce content, while others hand us their entire marketing program. We also work with brands who already have an agency of record for enterprise production support.
Does Pieper offer PR for pet brands?
Pieper is not a public relations agency. We work closely with trusted PR partners when a pet brand needs PR, and importantly, we coordinate PR efforts with the brand’s marketing, packaging, and digital campaigns.
Does Pieper work with pet brands outside California?
Yes. Pieper is based in the Los Angeles area with an office in Phoenix, and works with pet brands across the United States. We even have international pet industry clients. We’re flexible across time zones to make communication and timelines work.
From launching a new product to growing your current brand, Pieper can help.
With the perfect blend of traditional and digital capabilities, Pieper is your one-stop shop for the pet industry. We can work within your budget and tight timelines don’t phase us. Tell us what you need and what your goals are, and we’ll help you get there—on time and on budget. This is just a sampling of what we can help with. For a full list, please see our Digital Services and Traditional Services. Let’s get started!
Ready to get to work?
We are. Just let us know what you need and we’ll get the creative ball rolling.