Natural Balance
Natural Balance Pet Food has been a trusted name in premium pet nutrition for decades, offering an extensive lineup of dry and wet recipes for dogs and cats, from Limited Ingredient diets to specialized nutrition formulas, treats, and freshly cooked meals. With a large product catalog, multiple sub-brands, and a consumer audience that takes pet nutrition seriously, they needed a website that could handle real complexity without ever feeling complicated to the people using it.
Digital Services
- Website Design & UX/UI
- Custom WordPress Development
- Front-End & Back-End Development
- Content Management System (Salsify)
- Analytics, Pixel Tracking & Reporting
- Ecommerce Copywriting
- Keyword Research
- 3rd Party Ecommerce Content (Amazon, Chewy, Petco & more)
Custom WordPress Built for Scale
Natural Balance isn’t a brochure site, it’s a full-featured consumer destination with dozens of recipes, multiple product lines, blog content, a vet tech contact portal, a store locator, and an email newsletter program. We built their website on WordPress with fully custom development, architecting a flexible solution to handle all of it cleanly. No off-the-shelf theme, no drag-and-drop limitations. Our front-end and back-end developers built the site to the brand’s exact specifications, ensuring the site performs fast, looks sharp on every device, and scales as the product lineup grows.
UX Built Around the Pet Food Shopper
When a pet owner lands on the Natural Balance site, they arrive with a specific need: find the right food for their dog or cat. We designed the navigation and product browsing experience around that reality. The mega-menu organizes recipes by species, food type, and sub-brand, so shoppers can drill down to exactly what they’re looking for without friction. Product pages communicate ingredients, nutrition, and brand story clearly, because for pet food buyers, the details matter and trust is everything.
Keyword Research Rooted in the Pet Food Aisle
Pet food has its own search language, “limited ingredient dog food,” “single protein wet cat food,” “food for dogs with allergies,” and getting that language right on ecommerce platforms is the difference between visibility and obscurity. Our keyword research mapped the specific terms Natural Balance buyers use across Amazon, Chewy, and other online retailers, and we wove those terms naturally into every piece of ecommerce copy we produced. Clean, informative, and built to rank.
Our Other Work
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